danserif.com/about

⌙ @danserif (Handle)


[About]

Dan Newman. Dog Dad. Creative Director. List Maker.

(^_^)/~   I’m Dan, a designer who’s been building brands, teams, and online/offline things since the early 2000s.

Over the past two decades I’ve led design teams and worked hands-on at startups like Axiom, Stedi, and Xero; as well as at agencies, designing award-winning work for the likes of Klim and Te Papa Tongarewa (Museum of New Zealand).

Making authentic and aesthetically unique work with talented colleagues/friends is one of my favourite things.
Bonus points for [mono] fonts, glyphs, pixels, patterns, puns, and alliteration.

I have a Master’s degree in Computer Graphic Design from the Whanganui School of Design, which included a scholarship to study at Nottingham University (England), and FH Oberösterreich (Austria).

These days, I live in Te Whanganui-a-Tara (Wellington), Aotearoa (New Zealand) with my partner, Noush, and our dog, Ada, a black/chocolate labradoodle who loves sticks, fetch, and the beach. Together we run Knolling, a family office and design studio focused on making our own products.

I love fonts, ASCII, the Internet, lists, black/white photography, watching cricket, and taking the dog to the beach.

I’m currently building [REDACTED] and advising/designing for a small number of startups.


If youʻd like to get in touch, you can send me an email.
You can view my portfolio, and read a longer bio on dan.newman.is

[Currently]

Knolling Co-founder / Director 2025—Present
Startups Advisor / Designer 2025—Present
Unlimited Editions Shop Proprietor Coming Soon
**** ********** Subscription Coming Soon
*********** Vibe Coder Coming Soon

[Previously]

Axiom Head of Design 2022—2025
Stedi Design Lead 2021—2022
Springload Creative Director 2017—2021
Koordinates Head of Design 2015—2017
Xero Creative Director 2012—2015
Tigerspike Creative Director 2010—2012
Flightless Designer / Frontend Engineer 2007—2009
The D.A. Co-founder / Designer 2001—2007

[Education]

Masters (MCGD) Waikato University 2005—2006
Scholarship Nottingham University 2005—2006
FH Oberösterreich
Bachelor (Honours) Whanganui School of Design 2001—2005

[Awards]

Red Dot Award Best of the Best(2)
Type Directors ClubTDC Certificate of Typographic Excellence
AGDA Awards Pinnacle(1) Distinction(3)
Merit(2)
Finalist(4) Judge’s Choice(6)
Communication ArtsCA Award of Excellence
(Typography Annual)
D&AD Shortlist(2)
DINZ Best Awards Gold(2) Silver(6) Bronze(5)
Finalist(14) Judge(1)

[PNG]

Dan & Ada

/images/dog-dad.png (Dandan & Ada) — Hergé illustration via ChatGPT.

[Résumé]

LinkedIn linkedin.com/in/danserif
Download (PDF) ~/danserif.com/dan-newman-cv.pdf

[URL]

Portfolio (HTML) dan.newman.is/designing

[Contact]

Email dan [at] newman [dot] is
Phone +64 ** **** **** Redacted
Location 41.****° S, 174.****° E Redacted